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How do you determine the best PPC network to use on a new website?

  • TommyCarey Level X3
    • 5

    Write the reason you're deleting this FAQ

    How do you determine the best PPC network to use on a new website?

    When I'm launching a new website I always think of how I can get the quickest traffic that will turn into sales. The route I always take is a PPC platform like adwords or adcenter (Bing and Yahoo). I've tried 7search and was only disappointed with the conversions. I was getting over 1,000 clicks per day and not a single sale to my $10 items, pretty crappy. I'm sure 7search has it's benefits, but I didn't figure them out in the time I was using them for sales How do you determine the best PPC network to use on a new website?

    What's your main PPC network to generate traffic for a new website?

    I personally like adwords if I can afford it for the niche I'm targeting. Some of my niches in adwords are $15 or more per click, which is insane and I can't compete with that. I try to stay in the $1.00 or less range if I can. Sometimes I'll up it to the $2.50 if I know I can close a client on a $500 service and I can do it within 100 clicks. This basically doubles my money, but the lower you can pay for acquiring the client, the better your profits are obviously.

    I do like advertising on Bing and Yahoo! but I tend to just break even over there. I'll spend $100 and profit $100. I do have a website that is suppose to launch at the end of this month that is a subscription based service, maybe that will work well on Bing and Yahoos advertising platform. What do you think?

    Any advice you guys and girls can give me on advertising platforms would be helpful. I do like to think I already know a lot about the platforms, but there's always tid bits of information that slip by and never seen again until someone else brings them up How do you determine the best PPC network to use on a new website?

    Thanks!


    - Razzy

    #ppc #traffic #adwords #adcenter #paidtraffic #buytraffic Traffic
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    EliteWriter

    EliteWriter

    PPC is considered as a relatively low cost marketing option and it can help to get you more leads quickly. However, you need to consider the costs involved, especially if you are on a tight budget. Google AdWords is considered to be one of the best, but there are other PPC networks you could check out as well. I have heard that Chitika, AdEngage, Media.net and Bidvertiser.com are quite good. Rather than focusing too much on the cost I would suggest bearing in mind that the key is to strike the right balance in the ad reach you will be defining. If you go for something broad you will end up wasting money on several useless clicks, but if you narrow it too much you will not manage to get much traffic.
    10 years ago
    1970-01-01T00:00:00+0000

    Are you sure you want to delete this post?

    overcast

    overcast

    I think which PPC may work or may not work depends on the type of the website. And I think it'd be reasonable to see how the PPC network may or may not work. You can make use of the PPC ads from multiple networks. And from there you can get yourself few leads. This may mean you would have to understand that such networks are dependent on audience.

    For example Facebook may work for the stores and shops. And the adwords may work for the affiliate products and the other types of the services. So I think context would vary depending on the results and what you can show.
    9 years ago
    1970-01-01T00:00:00+0000

    Are you sure you want to delete this post?